The headline, spoken by “The Borg” in Star Trek: The Next Generation, is an apt description of web evolution. Web 2.0, though not a new term anymore is growing in popularity and describes the next version of web-based reality. The 2.0 story is compelling and about creative technological innovation that we just can’t resist. Web-based technology has forced its way into our lives in the form of social hot spots like Twitter, or wifi hotspots that keep us connected—our version of the collective. The impact of the web in our lives is growing and we can’t avoid it, no matter how hard we try. Science fiction has become nonfiction and resistance is futile!