July 26, 2011
Affinion Group Inc., agreed to acquire Prospectiv Direct Inc., a provider of online performance marketing. Prospectiv creates engagement between targeted consumer audiences and many of the world’s leading brands. Prospectiv also owns and operates Eversave, which offers deals from local businesses including restaurants, spas, family activities, and retailers in 20 markets across the country, including Boston, Baltimore, Philadelphia, Washington D.C., and San Antonio, as well as at a national level with selected merchants. Eversave connects those businesses with a highly targeted and lucrative audience of female consumers.
Eversave differentiates its offering by building long-term relationships between merchants and consumers. It offers merchant support services and customer retention programs, including Eversave Extras, which rewards consumers for performing certain actions like reaching a specific spending level or booking a subsequent follow-up appointment when redeeming their daily deal vouchers.