ABA Banking Journal Home
April 26, 2011

ABA, through its subsidiary Corporation for American Banking, just endorsed Flex Checking, a new retail checking strategy from Affinion Group.

To implement a Flex Checking program, Affinion will work with financial institutions to understand current retail account performance and identify opportunities to maximize overall account profitability and growth. Affinion then works to customize a solution for each institution providing a strategy to offer better value to customers in their checking account and creating an alternative, sustainable revenue stream for the institution.

Flex Checking is a new feature of ABA’s existing endorsement of Affinion Group’s Relationship Banking Strategies--value-added retail programs designed around goals such as account retention, fee income, or acquiring specific market segments. ABA also endorses Affinion’s Insurance Customer Appreciation Program, and ID Theft monitoring and prevention solutions.

 “Flex Checking can help financial institutions drive down their costs, while also rewarding their customers,” said John C. Wolff, president of CAB.
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