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It is one thing to give away a frying pan for a large deposit or to send a “Welcome” letter to a new customer, but what about the tweener? Young savers between the ages of 10 and 12. When they open a new account, they receive a thank-you letter that they will not bother to read.
It is one thing to give away a frying pan for a large deposit or to send a “Welcome” letter to a new customer, but what about the tweener? That is a young saver between the ages of 10 and 12, who is at the stage when savings and money are just beginning to matter. When they open a new account such as a statement savings with maybe an ATM card, they receive a thank-you letter that they will not bother to read. You wonder after their initial visit to your institution, will you ever see them again? Yeah, when grandma sends them the check, but these days, grandma may send them a gift card. Then you’re out altogether.
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P.S. To understand Dan's nickname, check out "About the Wombat" on his website, www.copperwombat.com.
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