|
Aug 19
2011
|
|
Canada is about to become synonymous with chip and pin cards. Our northern neighbor is well on its way to full implementation of the EMV standard. We have written about this before, but to recap, the focus is to replace the current magstripe-based card system in the country with the chip and pin card program that is currently in use in Europe. Chip cards are plastic cards equipped with a microchip adhering to the standard developed by EuroPay, MasterCard, and Visa (hence EMV). The objective is to upgrade card security in Canada and to provide conformity to a standard that is a growing security initiative worldwide. If Europe is any indication, the technology works as card-present fraud has been significantly reduced. (There are many factors involved and the ABA Banking Journal feature article in July 2011, “New gold standard?” offers a good overview.)


