Posted by Steve Cocheo in Pass the Aspirin The Blog
The Headache: Recent ABA research indicates that bank customers overall now prefer online banking more than all other channels combined.
Our Question: Does this jibe with your market? And how will it affect your strategic planning for delivering service?
Come see what other bankers think, and add your own views
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How are you meeting the ever-expanding appetite for new channels to do business with your bank?
Bank customers now prefer online banking more than all other channels combined, an ABA-backed survey found in September. We asked prescribers how this jibed with their local markets and how it would affect their approach to customer service going forward.Below is a sampling of what we've heard from community bankers. Add your own ideas and suggestions.
You can catch up on the ABA research, after you read bankers' comment below, here.
Let's hear your views and ideas below! (Editorial Note: Contributions to Pass the Aspirin may also appear in our print edition. While we will ask for your e-mail address, this is only as an aid to verifying identity and will not be used for any marketing or promotional purpose. The e-mail address will not be published.)