Posted by Steve Cocheo in Pass the Aspirin The Blog
The Headache: Even in the midst of a recessionary period, competition continues morphing, means of reaching customers and prospects evolve, and even demographics are changing in front of your eyes.
Our Question: How has your bank changed the way, look, or means of its marketing?
Come see what other bankers think, and add your own views
* * *
What is your bank doing about marketing?
Marketing and promotion continue to be in a turmoil. The nature of the banking business has done much shifting in the last few years, just as the means of reaching out to both customers and those with whom you'd like to do business grow in number and complexity. The days of simply running a weekly rate ad in the local paper is long gone for most banks. What comes now and what comes next--that's open to debate. And it's not just about the web and social media! Banks face a multi-dimensional challenge.
Below is a sampling of what we've heard from community bankers. Please add your own ideas and suggestions.
And if you would like to join our regular list of "prescribers," to whom we send questions, please email Executive Editor Steve Cocheo today.
Let's hear your views and ideas below! (Editorial Note: Contributions to Pass the Aspirin may also appear in our print edition. While we will ask for your e-mail address, this is only as an aid to verifying identity and will not be used for any marketing or promotional purpose. The e-mail address will not be published.)