The CSI Global Vcard is a virtual MasterCard that can be sent via the internet to anyone with a smart phone. This card can be used as a single use card or a reloadable card. It can be sent to anyone from kids to co-workers. It can be purchased and delivered using the internet.

NagraID produces a secure card technology that has an encrypted pin pad on the card, as well as a random number token LCD display used for multi-factor authentication. This card is powerful and raises card security to the next level. What is important about this technology is that it can effectively compete with the EMV (Chip Plus Pin) technology being used around. Not to be outdone, NagraID also manufactures the same card with all of the above and EMV.

There’s more. Dynamics, Inc. won the CES 2012 Innovations Award with a line of super smart cards. One of the cards is a multi-card that allows the user to switch from a credit card account, debit card account, credit line, or savings account. The card is pin protected and if the pin is not properly entered, the mag-stripe on the back of the card will not turn on and cannot be read. There is another card that hides the bank identification number (BIN) until properly authenticated, and a credit card that allows the user to select the credit card option or to use reward points when making a purchase. No more redemption calls as it is all done on the card. What is the trend? Simply, innovation is driving card technology to improve security and versatility in easy-to-use terms rather than complex combinations of additional hard-to-remember layers.

I think we all agree that more needs to be done in helping the consumer and the financial institution to strengthen protection. Historically, the solutions have been clunky and hard to use. My fear has always been that I would not be able to type in my secure token number before the number expired and I would have to use a new one. The older I get, the more acute the fear.

The security improvements go beyond just the pin aspect. Some of the features are proprietary, but the outcome sends a powerful message. Card security can be improved. Card versatility can be increased. Cards can be adapted to meet a changing consumer use profile.  Innovators are up to the challenge. All of these card technologies, as mentioned, have been certified by MasterCard and VISA, with some the card models currently in BETA testing domestically and in production on a limited basis internationally.

Be it a virtual card, a pin pad on a card, hidden BINs, or a multi-card, it is almost as though cards can be made to order. Imagine that: “May I have your order please?” What a great customer service opportunity. What a super-card idea!