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John Ginovsky's Blog
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May 15
2012

Measuring online marketing maximizes ROI

Posted by John Ginovsky in Making Sense Of It All


Not too long ago, all the hoopla was about how social media and the online world were the latest and most engaging marketing tools ever. Banks—and businesses in general—quickly embraced the concept of developing ongoing electronic conversations with current and potential customers, building relationships, and cementing trust.

This is still true, or at least it can be. Recent studies
May 01
2012

Intensifying compliance requirements engender a cottage industry

Posted by John Ginovsky in Making Sense Of It All

Dodd/Frank. CFPB. Corporate governance. The very terms are apt to make bankers wince. Nevertheless, they’ve become integral to the industry and its management. Whatever one thinks of the specific merits—or demerits—of the increasing role of government oversight, they’re a fact of life. And, in a sense, they’re also an opportunity, both for banks and the vendors that are feverishly fashioning technological solutions to changing compliance realities.
Apr 23
2012

Silver linings shaping up in the cloud

Posted by John Ginovsky in Making Sense Of It All

Several recent corporate product announcements, coupled with a slew of new research, indicate a rapid maturing of the cloud and how it can be used by bankers and businesses in general.
Apr 11
2012

Data breaches happen; we’re all trying to get over it

Posted by John Ginovsky in Making Sense Of It All

It was and continues to be big news, starting a couple weeks ago: Global Payments Inc. reported unauthorized access to its processing system affecting credit card payments. On March 30, the company said less than 1.5 million card numbers may have been exported.
Apr 03
2012

Social media and banks…the plot thickens

Posted by John Ginovsky in Making Sense Of It All

Recent studies and developments offer insights and some cautions
Mar 27
2012

Despite security concerns, payment innovations abound

Posted by John Ginovsky in Making Sense Of It All

As observed before, the one thing holding back an explosion of new payments options has been the consumer’s legitimate concern about security. That said, however, nothing has stopped a lot of smart people and companies from thinking about what may be possible once the security issue is resolved.
Mar 19
2012

Mobile banking ready, but security jitters remain

Posted by John Ginovsky in Making Sense Of It All

You’d think enough has been said already about security and mobile banking, but here’s the Federal Reserve commenting just last week in its survey on mobile financial services:
Mar 13
2012

Change is in the air—and in the boardroom

Posted by John Ginovsky in Making Sense Of It All

Technology and process management is increasingly on the board’s radar
Mar 06
2012

Lowly POS terminal now a key link

Posted by John Ginovsky in Making Sense Of It All

Lowly POS terminal now a key link
Feb 28
2012

Banking on a midsize screen

Posted by John Ginovsky in Untagged 

The ins and outs of banking on tablets
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