Blog Entries tagged 'Social Media Banks New Frontier'

TRANSFORM YOUR BANK WITH SOCIAL MEDIA INSIGHTS

arovira — Mon, 13 May 2013 00:00:00 +0100

Social is a 24/7 focus group—and you don't have to buy them lunch

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By Steven J. Ramirez, CEO, Beyond the Arc

Social media has become a full-on business necessity for optimal customer communication needs. Although social media is revolutionizing the way businesses communicate wit [...]

TECH PARTNERS GIVE CREDIT CARD ISSUERS A COMPETITIVE EDGE

arovira — Fri, 03 May 2013 00:00:00 +0100

Rewards programs tap into online retail popularity

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By Dan Wiegand, Corporate Insight. Wiegand is senior analyst for consulting services and mobile research.

Today's world seems to be dominated by technology, particularly among younger generations that are fast rising in prominence. While financial s [...]

140 CHARACTERS WON'T CUT IT WHEN REGULATORS ADDRESS SOCIAL MEDIA--AND BANKERS REACT

scocheo — Thu, 28 Mar 2013 00:00:00 +0100

ABA comment letter boils down to 22--"Why is this necessary?"

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Twitter may, in the claim of some, be changing the world 140 characters or less at a time. But when the regulators took on the challenge of proposing guidance on banks and social media, and when the industry reacted to the proposal, it took a lot more characters to get either job d [...]

STAYING AHEAD OF CUSTOMER COMPLAINTS USING SOCIAL MEDIA

arovira — Fri, 08 Mar 2013 00:00:00 +0100

Today no complaint should be able to grow to a major surprise

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By Steven J. Ramirez, CEO of Beyond the Arc, Inc.

Banks are facing an interesting intersection of social media and compliance.

On one hand, banks must mon [...]

IS SOCIAL MEDIA (REALLY) PAYING OFF FOR YOUR BANK?

arovira — Fri, 01 Feb 2013 00:00:00 +0100

Techniques to help you figure out what's working, what's not

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By Steven J. Ramirez, CEO of Beyond the Arc, Inc.

As the financial industry continues to experience a time of great change and evolution, the use of social media has shifted from an optional communication outlet to a business necessity.

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HOW MANY FAKE TWITTER FOLLOWERS DO YOU HAVE?

dclark — Fri, 26 Oct 2012 01:00:00 +0100

A real lesson amid the fakery

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By Bree Rody-Mantha. This guest blog originally appeared in full form on BHIVE in early September.

Getting a new Twitter follower is an awesome feeling. That's one more person who will listen to all my 140-character wisdom and one more person who will become aware of any causes I'm supporting.

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CREDIT CARD FIRMS MAKE THEIR DEBUT ON PINTEREST

scocheo — Wed, 26 Sep 2012 01:00:00 +0100

The place where "pin" doesn't mean ATMs

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By Andy Rooks, senior research associate, consulting services, Corporate Insight

Credit card firms recently became the first in the financial services industry to create presences on the up-and-coming social media network Pinterest.

Unlike Facebook a [...]

THREE STEPS FOR TWEAKING THE LITTLE BLUE BIRD

Moderator — Fri, 24 Aug 2012 01:00:00 +0100

Maximizing Twitter for better social media success for your bank

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By Steven J. Ramirez, CEO of Beyond the Arc, Inc.

Twitter bills itself as a destination for ideas and news relating to the things people find interesting. With more than 140 million active users, and 340 million tweets per day as of March 2012, you can see why businesses are attracted t [...]

ARE YOU WASTING SOCIAL PRESENCE?

dclark — Fri, 13 Jul 2012 01:00:00 +0100

Don't blow the potential by missing social cues

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By Steven J. Ramirez, CEO of Beyond the Arc, Inc.

Social media is here to stay. Whether people are chatting on Twitter, Facebook, blogs, Yelp, Pinterest, Tumblr, or some other platform, the ability to connect digitally and share opinions, complaints, and suggestions has permanen [...]

CHANGING NEGATIVE SOCIAL SENTIMENT INTO POSITIVE CUSTOMER EXPERIENCES

Moderator — Fri, 06 Jul 2012 01:00:00 +0100

Engage, respond, and build on the positives

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By Steven J. Ramirez, CEO of Beyond the Arc, Inc.

Social media platforms wield a powerful influence over public perceptions of customer experiences and brands in financial services.

Money can be a very personal--and emotional--t [...]

WHAT CUSTOMERS ARE REALLY SAYING ABOUT YOUR BANK

Moderator — Fri, 22 Jun 2012 01:00:00 +0100

New research on online conversations reveals surprises for bank marketers

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By Jason Falls, CEO, Social Media Explorer, a digital and social media marketing agency and information products company

Banks can turn to several places for insights into what their customers are thinking. Unfortunately, most of those avenues involve market research firms th [...]

FINANCE AND SOCIAL GAMING: AMEX BOLSTERS SOCIAL PRESENCE BY FRIENDING ZYNGA

Moderator — Fri, 08 Jun 2012 01:00:00 +0100

Effort melds prepaid card presence in real world and virtual reality

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By Marina Stein, senior research associate, Corporate Insight.�

American Express recently teamed up with social game developer Zynga and introduced the Zynga Serve Rewards Program. By combining Serve Digital Wallet (the American Express digital payment platform) with Zynga accounts, the Zynga Serve Rewards program allows gamers to receive in-game rew [...]

FORGET FACEBOOK TABS: WHY TIMELINE AND NEWS FEEDS ARE PRIME SOCIAL REAL ESTATE FOR YOUR BANK

Moderator — Thu, 24 May 2012 01:00:00 +0100

New Facebook approach means more than just a Facebook shift

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By Ally Basak Russell, compliance officer, Hearsay Social

Facebook�s recent conversion to the Timeline format for business pages should be changing the way your bank approaches social media overall.

It�s time to adjust your strategy by taking advantage of the new format, as your existing page or pages will be automatically transitioned to the new [...]

3 TIPS TO HELP FINANCIAL SERVICES MAXIMIZE THE VALUE OF FACEBOOK�S TIMELINE

Moderator — Thu, 24 May 2012 01:00:00 +0100

Not on Facebook? Timeline makes case for getting on it stronger

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By Steven J. Ramirez, CEO, Beyond the Arc, Inc. See the end of this blog for more information.

Just when you were getting used to Facebook, it has been changing. With the new Timeline interface, there is an entirely different look and feel. Your bank doesn’t have a business case that supports Facebook? The social [...]

ARE BANKS READY FOR PINTEREST?

Moderator — Mon, 30 Apr 2012 01:00:00 +0100

Pin-based site has new spin on social media

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Pinterest, which started in 2010, describes itself as a “content-sharing service that allows members to “pin” images, videos and other objects to their [virtual] pinboard. Also includes standard social networking features ...&rdquo [...]

FINANCE, FAIRNESS, AND FACEBOOK: USE COMPLAINTS TO PROTECT YOUR BANK

Moderator — Thu, 05 Apr 2012 01:00:00 +0100
Examiners check social media for leads

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By Jo Ann S. Barefoot, co-chair, Treliant Risk Advisors LLC, Washington, D.C. Barefoot will speak on UDAAP issues at ABA’s upcoming Regulatory Compliance Conference. See the box with her photo on this page for more details.

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Long ago, in simpler times, I wrote an ABA Banking Journal column based on the movie “Network,&rdquo [...]

HANDLING NEGATIVE CUSTOMER SENTIMENT ON YOUR BANK'S SOCIAL MEDIA PAGES

Moderator — Fri, 30 Mar 2012 01:00:00 +0100
To delete or not to delete? Aye, there’s the question

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By Ally Basak Russell, Compliance Officer, Hearsay Social. For more about the author, see the end of this article

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The rise of social media presents unprecedented opportunities for banks to generate mindshare, build brand loyalty, increase referrals, and ultimately se [...]

BOFA & CITI RAMP UP IPAD APP MARKETING

Moderator — Fri, 30 Mar 2012 01:00:00 +0100
More banks to follow them soon

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By Doug Miller, senior analyst, banking and cards, at Corporate Insight. He is responsible for the Bank Monitor, Credit Card Monitor, and Small Business Card Monitor services.

In the wake of Apple’s recent launch of its newest iPad, additional attention has been placed on the iPad apps available from banks and other [...]

BARCLAYCARD RING AIMS TO FORM SOCIAL COMMUNITY AMONG NEW CARD�S USERS

scocheo — Fri, 09 Mar 2012 01:00:00 +0100
Issuer envisions “crowdsourced” product design--with a piece of the action for the crowd

By Steve Cocheo, executive editor and digital content manager

Can a bank product succeed when its features—even aspects of its operations—will be subject to the preferences of the very people who use it? Barclaycard US is betting on it, with a new card program called “Barclaycard Ring MasterCard” t [...]

AMERICAN EXPRESS CONNECTS WITH SMALL BUSINESS PROFESSIONALS ON LINKEDIN

Moderator — Fri, 17 Feb 2012 01:00:00 +0100
Videos for small business owners offer an exclusive incentive to join

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By Alisson Andrade, senior analyst at Corporate Insight's Small Business Card Monitor. She joined the firm, which researches the customer experience for financial companies, in 2005 as an intern and worked as a research associate on the bank and credit card team. She received her B.A. in Finance and Investments from Baruch College in 2006.