|Portal-based print product supports personalization|
Micro Merchant by Dynamic Marketing Systems enables a financial institution to develop, customize, and print marketing materials using a centralized Web portal.
Dynamic Marketing Systems Announces Micro Merchant Marketing Platform for Financial Institutions
Web-Based Solution Provides Management, Customization, Printing of Sales and Marketing Assets
Norcross, Ga.—June 25, 2008—Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced the general availability of Micro Merchant, the company's platform designed for the unique needs of the community banking and credit union markets. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized Web portal.
Using Micro Merchant, financial institutions can execute the marketing material design, production and print processes in a few hours, as compared to traditional methods that involve multiple outside resources and take several weeks to complete. A marketing professional can create customized messages and promotions for the branch or individual customer ensuring consistent brand identity throughout the organization.
Micro Merchant includes a variety of design templates for every marketing activity that can be tailored by financial professionals according to the needs of the market or branch location. Each template gives marketing staff the ability to create a customized design for branch collateral such as banners, posters, inserts and advertisements. A direct mail feature offers customizable postcards, with the option of mailing directly from the Micro Merchant site. Additionally, an expanded number of display fixtures and premium items are available for branch personalization and specific marketing programs.
Micro Merchant's sustainable print-on-demand service reduces the waste associated with large print quantities sitting in inventory and, as a result, reduces printing costs. Dynamic Marketing Systems' platform also enables financial institutions to establish a baseline for ISO 14001 monitoring by providing a workforce efficiency and cost saving strategy for printed materials. ISO 14001 is the international specification for environmental management systems (EMS). Micro Merchant supports sustainability through its ability to manage scarce resources as effectively as possible.
"Many financial institutions today may not have the personnel or time needed to execute their marketing programs consistently," said Gordy Cain, chief executive officer of Dynamic Marketing Systems. "Micro Merchant is an affordable Web-based solution that enables a financial institution's marketing department to efficiently design and produce personalized materials. Our system provides financial institutions with the ability to communicate consistent brand messages across multiple branch locations and departments, a capability which is often lacking among many financial institutions."
Micro Merchant is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support by a financial institution's IT department. Dynamic Marketing Systems offers flexible pricing based on a financial institution's level of use.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS's marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing Center is the company's enterprise marketing resource platform for organizations with large sales forces and distribution channels. Micro Merchant is DMS's marketing resource management platform designed for the unique needs of the community banking and credit union markets, providing the ability to customize marketing and sales material according to the needs of individual customers and branches. The platform ensures brand messages are consistently applied across the organization. DMS currently serves 10 corporate clients and eight community banks with 40 branch locations. For more information, visit the company's Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com
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