Web Banners Specs

Website Display Advertising Programs

ABA Banking Journal offers selective online advertising opportunities, with programmable intensity ranging from sustaining to high-impact.

OPTION 1. Run-of-Site Rotating Multiple Display Ads

For one low rate, this option includes three advertising units: Banner, Rectangle and Skyscraper. These units rotate between three positions on our home page and all landing pages.

UNIT	PIXELS	POSITION
Horizontal Banner	468 X 60	Top
Rectangle	300 X 250	Mid-page, right side
Skyscraper	120 X 600	Left-side

OPTION 2. Home Page Single Ad, Alternating Display

Rectangle banner ad positioned upper left of home page. Alternates with editorial images.

UNIT	PIXELS	POSITION
Home Page Single Ad	243 X 182	Upper Left

OPTION 3. Run-of-Site Premium Leaderboard Rotating Display Ad
This Full Banner display ad commands attention from every visitor, positioned top-of-page throughout the site. An excellent opportunity to drive prospects to your landing page for product or services sales presentations.

UNIT	PIXELS	POSITION
Rotation Leaderboard	728 X 90	Leaderboard

Specs

• File Formats - All files must be IBM compatible, in GIF, JPEG, or SWF format.

MAX Animation length for GIF/JPG/SWF: :30
TOTAL loops for GIF/JPG: no limit
Flash Version: 9
MAX File Size for FLASH: 45k
Animation length (seconds) SWF File: :30
MAX Animation length for SWF File: no limit
Border: none
Material Due: 5 Days advance
Looping Restrictions: no limits
Max download file weight: 45K
Third Party Served or Vendor Hosted: we host
Iframes: Yes

• If submitting a FLASH ad, please be sure to include both swf and fla files. (We must have the fla files so we can embed click counting code and your hyperlink.)

• Website URL: Advertisers must provide the (URL) to which they want their ad linked.

Your contract for banner ads, must include:
A contact person's name, email and phone number, who is in charge of the banner ad.

Please send on a disk or e-mail to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Mailing Address:
ABA Banking Journal

Dan Clark

345 Hudson Street, 12th Floor
New York, NY 10014

e-Newsletter Display Advertising Programs

Mechanical Requirements and ad positions are identical for all three newsletters.

Editors e-Report
Weekly e-newsletter sent to all ABA Banking Journal opt-in subscribers every Wednesday. Concise summaries of key stories, current industry issues, compelling topics and regulatory developments. Links to detailed coverage at ababj.com.

UNIT	PIXELS
Banner	468 x 60
Rectangle	300 x 250

SPECS for Banner within HTML document:
Size: width 300 pixels Height 250 pixels or 468 x 60
Color: 4 color
GIF / JPEG: 35K
Animation: 100k
Looping :15 / 4 loops max, refresh time of no less than 2 seconds

Materials Due 5 Days advance

Email file to Andrea: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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Tech Topics e-Report
Biweekly e-newsletter focusing on Information Technology developments including company and product news, summaries of original and published content, and tech leader interviews. Content links to detailed online coverage. Sent to an opt-in list of bank executives interested in IT.

UNIT	PIXELS
Banner	468 x 60
Rectangle	300 x 250

Materials Due 5 Days advance

Email file to Andrea: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

________________________________________________

Digital Edition e-Alert
Monthly newsletter announcing distribution and content of current digital edition of ABA Banking Journal, with hotlink access to all content. Includes links to additional content and
data when available. Circulation: All ABA Banking Journal opt-in subscribers.