SmartPortal, an innovative digital material management platform reduces the cost of producing marketing materials. 

 

AdeptMedia Launches Innovative New SmartPortal™ Product Line-X of Huntsville expects to transform marketing for its 200 dealers

 

Huntsville, AL, Sept 15, 2008 – AdeptMedia™ Corp., a provider of innovative marketing solutions for the financial services and other industries, today announced that it has expanded its product portfolio with the addition of SmartPortal, an innovative digital material management platform. SmartPortal™ is a new digital web-based portal that reduces the cost of marketing material, reduces the time required to manage literature and improves the quality of the material by allowing for customization of the materials to improve response rates. Centrally housed corporate marketing documents can be selected and printed on-demand and distributed to registered users of the portal.

 

In addition to the high quality printed material that is made available on-demand, the product offers powerful capability for customizing and personalizing the document templates. Corporations can store and maintain standard marketing documents while allowing its indirect or direct sales channels to customize and personalize these documents in a controlled manner—this saves time, saves money and saves in warehousing stacks of often unused brochures. Line-X of Huntsville markets and distributes the latest in protective sprayed-on coatings for truck bed liners through a network of approximately 200 dealers.

 

Line-X has been working with AdeptMedia on defining the requirements of this marketing capability and will be one of the first companies to deploy the solution in production. Line-X expects this central marketing repository to revolutionize the way in which marketing collateral are maintained and distributed to its dealers that are geographically distributed across the Southeast and Mid- Atlantic regions. It is estimated that upwards of 15% of all marketing collateral dollars are wasted by either overprinting or by the material being out of date by the time the brochures are used. SmartPortal eliminates such problems.

 

Sam Ashworth, Vice President of Communications, Line-X commented: “This innovative product will be used to ensure that our dealers always have the most up to date corporate marketing material, while offering them flexibility to customize and personalize the documents. I am very pleased to be able to utilize AdeptMedia’s solution because ultimately I see this as having a direct and significant positive impact on our company’s revenues; we believe in automating processes and in personalizing our messages to increase response rates—AdeptMedia gives us both.”

 

Jeremy Peel, CTO and COO of AdeptMedia commented, “There are all sorts of businesses with distributed assets and people that need a simple, digital solution that streamlines processes and leads to lower marketing costs and more effective marketing. Franchisees are excellent examples of such business, but so are multistore retailers, businesses with offices in multiple states as well as companies with at-home salespeople around the country. SmartPortal was created to provide measurable benefits to such organizations”.

 

AdeptMedia delivers technology and services that let companies effectively and affordably reach their customers through personalized and targeted marketing via multiple media, including the Internet and digital print technologies. AdeptMedia’s new product SmartPortal™, which is a web-accessible portal that can house static or variable content documents provides a secure environment for a parent organization to maintain and distribute its corporate branded marketing collateral to its indirect or direct sales channels.

 

The use of a digital press allows them to get documents on-demand and very cost-effectively, even and especially when printing smaller quantities. The additional flexibility of customization and personalization of these documents add a powerful marketing capability to traditional marketing collateral. Relevant personalization has proven to be highly effective in reaching and creating response from end customers. For more information on SmartPortal or AdeptMedia, visit www.adeptmedia.com or call AdeptMedia at (888) 512-1099.

 

About AdeptMedia Corporation

AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and digital print media, AdeptMedia is able to provide comprehensive messaging solutions for any-sized business. With anticipated significant growth in the online advertising and digital print industries, AdeptMedia is uniquely positioned for sustained success. For more information, visit www.adeptmedia.com

 

FOR FURTHER INFORMATION: Jeremy Peel 256.489.8277 or 888.512.1099 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  

 

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