Comments for Growing use of Twitter among banks raises security concerns at http://www.ababj.com , comment 0 to 5 out of 5 comments http://www.ababj.com Tue, 21 May 2013 17:06:07 +0100 FeedCreator 1.7.2 http://www.ababj.com/briefing/growing-use-of-twitter-among-banks-raises-security-concerns.html#pc_315 I think Twitter is an option for banks and financial institutions to help promote their services/brand. However I think it should be limited to just promoting services, current offers, info rather than specific customer service issues which then compromises security. It should be used as a marketing tool similar to newsfeeds eg.HSBC - "Credit Crunching Mortgage Rates" reader would clink on link for more info back at the homepage!! - Anonymous Tue, 23 Feb 2010 18:33:51 +0100 http://www.ababj.com/briefing/growing-use-of-twitter-among-banks-raises-security-concerns.html#pc_82 Morriss you are right, financial institution (or company) should wait for twitter for verification. Jeffry shows a great example with Bank of America. The first simple one I saw was Wachovia's. If Twitter never started with verified accounts,this would not be an issue, but they did. By doing so, twitter made themselves an authorizing agent and created value for it. Financial institutions should be getting official verification from Twitter now. @dmgerbino - David Gerbino Thu, 19 Nov 2009 20:32:40 +0100 http://www.ababj.com/briefing/growing-use-of-twitter-among-banks-raises-security-concerns.html#pc_81 Morriss is absolutely correct. Every financial institution on Twitter should look at how BofA links its Twitter account to its main website. If you go to BofA Twitter account... http://twitter.com/BofA_Help ...you'll see a link to this page: http://social.bankofamerica.com/twitter/ Using your main website to authenticate your Twitter account is a "Best Practice" among financial institutions on Twitter. If your bank or credit union is already on Twitter, chances are you will have a web page on your website detailing what you're doing there. You might even have a link to such a page already on your homepage. If so, all you need to do is put the URL for that page in your Twitter profile. You can see how The Financial Brand uses an authentication page to welcome visitors inbound from Twitter here: http://thefinancialbrand.com/twitter It is an "onboarding page," if you like. It's intended to give people a quick orientation about what they can expect. - Jeffry Pilcher Thu, 19 Nov 2009 15:17:37 +0100 http://www.ababj.com/briefing/growing-use-of-twitter-among-banks-raises-security-concerns.html#pc_80 Why wait for Twitter to come out with some sort of F.I. verification? All a credit union or bank needs to do is publish its legitimate twitter user name on its own web site. I admit this doesn't solve everything, but is something that F.I.s can at least do immediately. - Morriss Partee Thu, 19 Nov 2009 14:51:13 +0100 http://www.ababj.com/briefing/growing-use-of-twitter-among-banks-raises-security-concerns.html#pc_79 You're not going to control somebody and what they tweet just like you can't stop someone from talking on the phone and having someone blurt out the social security number. I think the FIs are doing a good job of educating these folks on the privacy concerns as best they can but, ultimately, it's up to the customer to use a little common sense. - Brad J Garland Thu, 19 Nov 2009 14:43:42 +0100