Comments for What a customer cross-section can tell you at http://www.ababj.com , comment 0 to 2 out of 2 comments http://www.ababj.com Wed, 19 Jun 2013 02:54:58 +0100 FeedCreator 1.7.2 http://www.ababj.com/briefing/what-a-customer-cross-section-can-tell-you.html#pc_548 You are right on Brad. I just finished reading an Accenture report on customer behavior. Their study shows that 63% of bank customers are "shopping around" and customer loyalty to their bank has declined by 59%. We have to know who the "protect" customers are so we can keep them banking with us. - Martin Webster Fri, 20 Aug 2010 14:34:26 +0100 http://www.ababj.com/briefing/what-a-customer-cross-section-can-tell-you.html#pc_525 I agree completely with this article. Although I work for a much smaller institution than the subject bank, I see the three same customer groups. Of course, in small town America, some of the unprofitable relationships may be closely tied to the profitable relationships (i.e. neighbors, family, old friends)...and this can be very tricky when managing the relationships as these customers interact with each other at church, morning coffee, and ball games. - Dave Ryan Fri, 09 Jul 2010 10:11:19 +0100