Comments for Exclusive Survey: Compliance concerns slow new-media rollouts by banks (May 11, 2009) at http://www.ababj.com , comment 0 to 2 out of 2 comments http://www.ababj.com Thu, 20 Jun 2013 03:29:04 +0100 FeedCreator 1.7.2 http://www.ababj.com/briefing/exclusive-survey-compliance-concerns-slow-new-media-rollouts-by-banks.html#pc_408 Kevin, In the case of Bank of America, I believe their getting around any compliance issues on Twitter because they cleverly respond to client questions, concerns or complaints with a general reply "Sorry to hear that" and follow with the invitation to take the discussion to the DM option (for private interchange between bank rep and client). You are correct though, in a recent Bank Marketer survey, the majority of banks are not using SM because they're afraid of compliance issues. - Christine Durkin Mon, 12 Apr 2010 11:47:27 +0100 http://www.ababj.com/briefing/exclusive-survey-compliance-concerns-slow-new-media-rollouts-by-banks.html#pc_18 Thanks for the great survey. Here's my question I'd like to ask everyone. Bank of America, Wells Fargo - both have been using Twitter - am I missing something or are they exempt from compliance? Personally, I think the issue is banks don't understand how to use social media. I think they're thinking in a product promotion mindset vs. information / brand reputation management mindset. What am I missing here? Thanks. - Kevin McIntosh Tue, 19 May 2009 08:36:17 +0100