Latest comments for http://www.ababj.com , comment 0 to 2 out of 2 comments http://www.ababj.com Sun, 26 May 2013 03:30:54 +0100 FeedCreator 1.7.2 http://www.ababj.com/myblog/don-t-underestimate-social-media-impact-2646.html#pc_1147 I'll answer this by quoting two sources. First, the Accenture study referenced in and at the bottom of the column has this to say about measuring ROI: "Although measurement of return on investment (ROI) is considered a key factor in a successful social media program, only 11 percent of the marketing executives surveyed said their companies currently have systems in place to measure and track their social media ROI. However, more than one-third (35 percent) of marketing executives surveyed did recognize improvements in measurement as a factor in helping them be more effective users of social media. "While measurement remains an issue among the companies represented in the survey, the results show that the reasons for investing in social media have been clearly defined. In descending order, the motivating factors for investing in social media are: to increase engagement and positive customer experiences (60 percent), influence brand reputation (59 percent), create new revenue opportunities (52 percent), respond to customer demand (40 percent), reduce costs (25 percent) and keep up with what competitors are doing (24 percent). " 'Organizations should adopt a holistic social media strategy that integrates digital marketing, cloud technologies and insight-driven analytics capabilities, as well as new metrics, governance models and organizational structures,' said Quiring. 'Each component is a vital piece of the social media puzzle and a highly-skilled talent pool is needed to take advantage of those integrated capabilities'." Second, you're not the only one to ask "How do you measure social media ROI?" This really is the big question for most people. In fact, that's the title of a blog post by Kaila Strong, available at the link below. Strong says: "There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it's important to understand in social media that it’s about more. Social capital's worth is multifaceted. From reputation and brand recognition, to increased levels of trust and customer satisfaction, social media can provide your business with benefits that aren't easily quantifiable. That being said, there are still a few methods you can utilize to help you decide whether or not your investment in Facebook marketing is worth the investment spent in time and money." Strong goes on to suggest specific metrics applicable to sales, leads, reach, product development, and customer retention. Read it at: http://www.verticalmeasures.com/social-media/the-big-question-social-media-marketing-roi/ - John Ginovsky replies to PB: Wed, 18 Jan 2012 12:31:05 +0100 http://www.ababj.com/myblog/don-t-underestimate-social-media-impact-2646.html#pc_1146 how do you calculate the ROI? - pb Wed, 18 Jan 2012 11:36:37 +0100