Latest comments for http://www.ababj.com , comment 0 to 2 out of 2 comments http://www.ababj.com Wed, 19 Jun 2013 04:18:01 +0100 FeedCreator 1.7.2 http://www.ababj.com/myblog/social-media-and-banks-the-plot-thickens-2857.html#pc_1229 First Niagara's use of social media is exactly in line with what I understand the purpose of such marketing is all about, that is, engaging neighbors and potential customers in a conversation about something of mutual interest--in this case, upstate NY. The theory then is, as I understand it, that such a conversation will lead to further inquiries about the sponsoring entity, namely the bank. Outright commercialism/selling on Facebook seems to be frowned upon. It's all about leading the prospect to the bank's web site, where direct marketing is more appropriate. The more popular a Facebook page is, then, the wider the spread of the conversation. - John Ginovsky replies Tue, 10 Apr 2012 14:12:59 +0100 http://www.ababj.com/myblog/social-media-and-banks-the-plot-thickens-2857.html#pc_1228 Curious to hear how First Niagara's Facebook page supports their business model. It looks like a fan page for Upstate NY. There's very little bank branding, no mentions of bank products. - Jeffry Pilcher | The Financial Brand Tue, 10 Apr 2012 10:22:52 +0100