Latest comments for http://www.ababj.com , comment 0 to 1 out of 1 comments http://www.ababj.com Wed, 19 Jun 2013 02:22:11 +0100 FeedCreator 1.7.2 http://www.ababj.com/myblog/are-banks-ready-for-pinterest-2916.html#pc_1248 Steve, Thank you so much for not being quick to jump on the Pinterest bandwagon. For several months I have been repeatedly asked by bankers whether they should get active on Pinterest (as well as Google ). I agree with you and Ron Shevlin...there are real costs associated with the time and energy keeping up a presence. My response has been to monitor the growth of the platforms and certainly protect the obvious virtual real estate as TD Bank has done. However, until a strong enough following has migrated to a new platform, stay put. With hundreds, if not thousands of social networks, banks must be strategic and not necessarily on the bleeding edge. It's about business, not being cool. Unless there is a strong BUSINESS reason for adding another social tool (and associated cost), stay put, keep watching and monitoring, but don't feel inclined to act simply to keep up with the Joneses. Thanks for the post. Jesse Torres President and CEO Pan American Bank East Los Angeles, CA http://www.panamericanbank.us - Jesse Torres Tue, 01 May 2012 01:12:14 +0100