Latest comments for http://www.ababj.com , comment 0 to 2 out of 2 comments http://www.ababj.com Thu, 23 May 2013 05:09:36 +0100 FeedCreator 1.7.2 http://www.ababj.com/myblog/new-marketing-challenge-what-are-you-trying-thats-new-and-works.html#pc_74 Do you have a written policy for the use of Social Media? - L Smith Thu, 29 Oct 2009 10:46:46 +0100 http://www.ababj.com/myblog/new-marketing-challenge-what-are-you-trying-thats-new-and-works.html#pc_67 With new social marketing tools available at every turn, First American Bank has decided to use an unconventional approach, at least in the banking industry, to promote our bank, our products, and our events. Twitter has been an up-and-coming resource for many retail companies to communicate more personally to their customers. We asked, “Why couldn’t banks do this as well?” As one of the early adopter banks in Oklahoma, @bankfab has seen an increase in “followers,” as well as an increase in traffic to our bank website. We have been able to promote our products and services via “tweets” on Twitter. We used giveaways as a way to attract customers into the bank. Our first rainy day “tweet” promotion was a FAB umbrella to anyone who came into any banking center and mentioned “Twitter.” A couple of weeks later, we tried our second Twitter promotion. A mention of “Twitter” would put an extra $10 into a customer’s account. Our responses increased six fold. First American Bank started utilizing the social networking site, Facebook, to attract new customers and keep in touch with our current customers. We have been able to post pictures of events that we’ve promoted through Facebook and we’ve had a great response from our customers and friends in the community. Twitter and Facebook have proven to be a new and innovative way to correspond with the people that mean the most to us—our customers. We’re very excited about utilizing these two channels to better personalize our relationships with our banking customers. - Suzanne McAuley Tue, 29 Sep 2009 18:38:23 +0100