|HAIL A NICHE: DOES YOUR BANK HAVE A SPECIALTY?|
The Headache: Finding business opportunities that the rest of the world isn't also chasing.
Our Question: Has your bank found niches—product, market segment, geography, or otherwise—that give it a leg up?
Come see what other bankers think, and add your own views
The October 2010 ABA Banking Journal Community Banking column features a discussion of the nichemanship strategy for community banks. The column describes the challenges of persuading regulators to approve business plans that involve niches, and sketches out the broad outlines that will pass muster. The article focuses on three community banks that have found special niches to supplement mainstream earnings.
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Jeff Marsico said:
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