|Consumer education—bank online marketing in one|
Marketing technology company provides financial institutions with interactive videos—for web—to educate customers, drive adoption rates
MindBlazer Launches MoneyMinutesTV, Helps Bolster Consumer Confidence
Charlotte, N.C., Oct. 29, 2008 – MindBlazer, a marketing technology company that leverages interactive video and new media for the financial industry, today announced the availability of MoneyMinutesTV, a syndicated series of education-based interactive videos designed to inform consumers about financial products and services, while helping banks and credit unions drive sales and service activations online.
As part of the MoneyMinutesTV launch, MindBlazer is offering financial institutions a complimentary video, “How Your Money is Protected”. The segment provides details about the roles of the Federal Deposit Insurance Corporation (FDIC) and National Credit Union Administration (NCUA), discusses the recent increases in insurance limits and describes the types of consumer accounts fully protected by the federal government.
“The “How Your Money is Protected” segment is a innovative, effective way for banks and credit unions to speak directly to their customers and members,” explained Ryan Brown, president and CEO of MindBlazer. “It provides facts without any hype, and clears up some misconceptions people may have about the safety of their money in personal accounts.”
In addition to educating consumers about federal insurance, “How Your Money is Protected” interviews real people to gauge their opinions about account safety and awareness of the facts. “We spoke with one man who withdrew fifteen thousand dollars from his bank because he felt it would be safer in his desk drawer,” Brown said. “That is the kind of emotional reaction we are trying to prevent. Videos are a proven, effective way to affect people’s behavior, and providing such helpful sources increases customer loyalty.”
MoneyMinutesTV segments, which are approximately one to three minutes in length, cover a range of financial topics from loans to credit cards, online banking to online bill pay. They provide an interactive online experience that is part of a comprehensive marketing solution.
MoneyMinutesTV removes the “heavy lifting” of planning, producing and implementing media content from scratch. Segments can be customized to match each financial institution’s brand, and can be placed directly on high-traffic areas of the Web site. The content can be further leveraged through in-branch use, direct mail, or in one-on-one sessions with consumers. Segments are updated often and new content is added continually to meet marketplace demand. Additionally, MindBlazer provides comprehensive usage reports that allow financial institutions to track performance and quantify their return on investment. The videos routinely deliver call-to-action rates of 20 to 45 percent, and some clients experience consistent rates of more than 50 percent.
“MoneyMinutesTV is a great place to start for financial institutions that want to take better advantage of their online channel,” Brown said. “People have questions and go searching for information. By teaching instead of selling, you gain credibility and reduce the barriers to buying.”
MindBlazer is a marketing technology company that provides enhanced digital media channels to aid with sales, education and corporate communications online. Based in Charlotte, N.C., the company was founded in 1999 to create Webcast content such as online video and interactive new media. In 2002, MindBlazer began providing custom education-based content for many tier one banks and lending institutions. Today, MindBlazer is management-owned and works with more than 100 financial Institutions and financial technology providers of all sizes to leverage new media and open Internet revenue streams.
For more information about MindBlazer, visit the company’s Web site at www.mindblazer.com or call 704.554.9555. For more information on MoneyMinutesTV visit http://moneyminutes.tv.
Media Contact for MindBlazer
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