By Stephen Onufrey and Howard Moskowitz, PhD. Onufrey is retail banking solution executive for the SRO Group, LLC. He spent 38 years with IBM and two with Unisys working on retail banking solutions. Moskowitz is president of Moskowitz Jacobs, Inc. A pioneer in the field of psychophysics (the study of perception and its relation to physical stimuli), he was inducted into the Hall of Fame of New York’s Market Research Council in 2006. 

 

Inventing the Future of Retail Banking Predicting the Essentials of an Exceptional Customer Experience (pdf)

TrackBack URI for this entry