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Unusual piggies offer banks a way to help teach good financial habits 
Video coverage by ababj.com blogger Dan Fisher 
How California’s Sunwest Bank shops way beyond the teller line 
The keys are to focus on value-rich products and rewarding preferred behavior
Focus on those two initiatives to capture the next generation of customers
Three-year-old brand index quantifies brand value
Providing a richer customer experience could also help close the trust gap
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