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Retail Banking

Unusual piggies offer banks a way to help teach good financial habits 
Video coverage by blogger Dan Fisher 
How California’s Sunwest Bank shops way beyond the teller line 
The keys are to focus on value-rich products and rewarding preferred behavior
Focus on those two initiatives to capture the next generation of customers
Three-year-old brand index quantifies brand value
Providing a richer customer experience could also help close the trust gap
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