|Budgeting tool helps manage personal finances|
MoneyDesktop launched its MoneyMobile app which empowers financial institutions to maintain their existing relationships with account holders, quickly add users, and drive loan volume.
The app combines extensive account aggregation capabilities, functional and aesthetically pleasing design, and a back-end synching engine that immediately syncs financial information between devices.
A new feature within the app is BubbleBudgets. The typical PFM approaches budgets with bar charts that make it difficult to discern how much each category affects one's overall budget. BubbleBudgets creates a uniquely sized bubble for each budget, depending on its relative value. This allows users to have an accurate portrayal of each of their budgets, focusing on both their spending and the relative importance of each category in their budget. The use of colors within the bubbles alerts users to their status in each category.
"Online banking innovation has been void and has shown little movement in the end-user's experience in nearly a decade," Ryan Caldwell, CEO and founder of MoneyDesktop says. "Whereas consumers in other industries have had a drastically different technology experience, the mobile banking industry just wasn't cutting it. We are the first fintech company to really bring something new to the end user. MoneyMobile gives financial institutions the solution they need to drive greater user loyalty and ultimately greater loan volume."
MoneyDesktop and its MoneyMobile app are helping financial institutions better leverage PFM through direct integrations with their online banking platforms, which make the functionality easier to deploy and more convenient for the end user. To further strengthen the relationship between the institution and end-users, MoneyMobile can be private labeled for the financial institution, presenting a consistent, trusted brand to their account holders. MoneyMobile powers innovative and fast-growing apps for financial institutions.
[This article was posted on December 4, 2012, on the website of ABA Banking Journal, www.ababj.com.]
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