Discover Financial Services launched Cashback Checking-the latest addition to the company's direct banking products that includes credit cards, home loans, student loans, personal loans, CDs, money market accounts, and savings accounts.

Cashback Checking accounts pay customers ten cents for every debit card purchase, online bill payment, and check they write. Rewards are automatically added to the account holder's Discover card Cashback Bonus balance.

The new accounts are now available to a limited number of Discover card members, with availability expanding to all card members gradually throughout the year. A full consumer roll out is planned for 2014.

"Our goal for Discover Cashback Checking is to provide customers with the best value, service, and rewards in the industry," says Roger Hochschild, Discover's president and chief operating officer. "We combined what customers most want in a checking account with the latest technology to provide a truly breakthrough product."

Discover Cashback Checking includes:

• Fee-free features: No monthly fees, no minimum balances, free checks, and replacement cards. There are no Discover fees at 415,000 ATMs in the United States.

• Convenience: An app that lets customers easily bank on the go with mobile check deposit, mobile bill pay, and an ATM locator.

• Service: 24/7 service from Discover's U.S.-based customer service team.

•  Protection: $0 fraud liability for unauthorized transactions and bill pay protection.

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