Citibank unveiled its first consumer banking app designed specifically for the iPad. Called “Citibank for iPad” it provides U.S. consumer banking clients with a visually rich tool to track, analyze, and plan their finances.

“Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic—beyond the standard static tables you find with other iPad apps,” said Tracey Weber, head of Internet and Mobile Banking, North America Consumer Banking. “We’re offering a whole new way of banking, with enhanced visuals and interactive tools.”

Citibank says its iPad app is the first from a major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions, the company said. The intuitive user interface enables customers to check balances, control their cash flow, pay bills, transfer funds, access rewards, and find nearby Citibank ATMs and branches, at the touch of their screen.

Advanced features allow users to view information and take actions to manage their finances, including:

•    Plan cash outflows with the help an interactive chart of past and future payments and transfers.

•    Analyze personal spending habits through automatically generated, customizable charts of spending.

•    Compare personal spending habits with general consumer data, filtering by location, age group, income bracket, and purchase category.

It also offers access to resources and information to help users manage their financial lives, including content from Citi Personal Wealth Management and Women & Co., a service of Citibank.

Citibank for iPad is available free from the App Store on iPad or at www.itunes.com/appstore/.

http://www.multivu.com/mnr/51231-citibank-digital-banking-ipad-app