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| Customer-centric sales and marketing solution |
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Ignite Sales, a provider of intelligent, customer-centric bank product sales and marketing solutions entered into a sales partnership to provide Diebold customers with Ignite Sales Product Recommendation Guides. The Ignite Recommendation Guides software-as-a-service solution matches and recommends the most relevant bank products to a specific client’s need, enabling banks to more easily and cost effectively upsell and cross-sell products while increasing customer satisfaction. Ignite also offers a built-in Customer Insight Engine, a predictive analytics engine that combines extensive banking customer knowledge data repository, patented rules, decision engine, and analytical reporting. The engine extracts information from data and uses it to predict future trends and behavior patterns, using quantitative methods to derive insights from data and then drawing on those insights to create profiles of propensities-to-buy. http://www.ignitesales.com/news.jsp?NewsType=&PubID=61 |
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