PULSE launched its Debit Dashboard, a web-based tool for financial institution participants that delivers access to their debit data.

It allows participants to better understand the economics of their debit programs by identifying trends, analyzing metrics, and benchmarking themselves against industry peers.

"In today's environment, financial institutions are seeking solutions to increasingly complex business challenges," says Judith McGuire, executive vice-president of Product Management at PULSE. "Having the right data is essential to making sound, informed business decisions, as well as developing a more complete understanding of customer needs."

The dashboard application provides issuers the ability to review data about the use of their PULSE products, select defined time periods for each metric, and segment and aggregate by card groups. Trending information and monthly, quarterly or annual data comparisons help financial institutions forecast growth and identify marketing opportunities. For example, a financial institution can use the dashboard to analyze its data in order to develop a customized and targeted marketing program about a new product offering.

"The PULSE Debit Dashboard gives us a broad view of our debit information—such as trends, interchange income, and transaction volume—in a format that is easily accessible," says Lenore Breit, vice-president of Customer Service and Support at Peoples State Bank in Wausau, Wis. "It's a very functional tool that we will use to help us identify where we may need to pay attention to certain segments of the market for products and services."

The dashboard is now available to all participating PULSE financial institutions.

 

 

[This article was posted on May 8, 2012, on the website of ABA Banking Journal, www.ababj.com.]  

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