Payments-industry stakeholders can now access a website dedicated to the upcoming EMV-chip technology migration in the United States.

Launched by Smart Card Alliance, the EMV Connection site provides up-to-date information on the move’s progress, plus tutorials and educational resources.

“Now that the payment brands have announced their roadmaps to accelerate EMV adoption in the United States, we’ve taken the initiative to develop a dedicated website where industry participants can get information about the fundamentals of EMV, and how the migration from magnetic-stripe cards to EMV-chip technology is progressing in the United States,” says Randy Vanderhoof, executive director of Smart Card Alliance. “EMV Connection places our entire extensive library of EMV resources in one place, for the first time, on an easy-to-navigate website, and adds new educational material to help bring everyone up-to-speed for this important transition.”

The site is laid out so that all major EMV stakeholders—issuers, merchants, payment processors/acquirers, and consumers—can easily find information such as frequently asked questions, white papers, videos, slideshows, and links to other EMV resources. For instance:

•    Issuers can get a head-start with tutorials and implementation guidance about EMV cards that take advantage of global best practices.

•    Merchants can learn from industry experts about the impact that EMV will have on the point-of-sale environment and key strategies for managing EMV-chip data in their retail operations.

•    Acquirers and processors can plan their EMV migration to meet the April 2013 requirement to handle full EMV-chip data in transactions.

•    Consumers can learn about how EMV helps reduce fraud and protect payment transactions, and how contact and contactless EMV cards will be used in retail environments.

For breaking U.S. EMV news and perspectives from industry experts, the site also includes frequently updated news and blog sections.

http://www.smartcardalliance.org/articles/2012/07/09/smart-card-alliance-launches-emv-connection-a-website-dedicated-to-u-s-emv-migration


[This article was posted on July 17, 2012, on the website of ABA Banking Journal, www.ababj.com.]          

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