Datacard Group, which offers secure ID and card personalization solutions, announced new enhancements to the Datacard MXD Card Delivery System and the Datacard MXD Mailer Card Delivery system, enabling card issuers to turn ordinary financial card carriers into powerful, multifaceted promotional mailings.

With these new capabilities—including variable color printing and form sizes up to 11 inches by 17 inches—financial institutions, retailers, and other card issuers have the option to deliver one-to-one marketing messages, cross-sell products and services, issue coupons and certificates, and encourage immediate card activation.

“Card mailings represent an incredibly valuable opportunity for financial card issuers to reach their cardholders with targeted marketing messages,” said Russell St. John, senior vice president of global marketing for Datacard Group. “Until now, however, they have been limited in their ability to cost-effectively deliver highly personalized and highly impactful messages.”

The new system turns blank white paper into highly personalized, full-color financial card carriers. Customized marketing messages and information—such as card activation steps or expanded terms and conditions—can be printed on-demand. The ability to go from bulk preprinted paper to customized forms reduces the need for financial card issuers to manage large supplies of preprinted forms and build larger job sizes, reducing the operational complexities and cost.

http://www.datacard.com/datacard-news/enhanced-mxd-creates-impactful-financial-card-carriers