Fifth Third Processing Solutions, the 40 year old payment processor, has adopted a new brand, name, and logo. Now called Vantiv, the company intends to leverage its experience, broad capability, and reach with new levels of innovation and service to address the evolving payment needs of its merchant, bank, and credit union customers.

“Vantiv embodies and advances our strategic direction as we help our customers better achieve their goals,” said president and CEO Charles Drucker.

The new brand signals the company's long-term commitment to product development, innovation and growth. This includes added investment in areas such as ecommerce, mobile payment technology, pre-paid debit, fraud and security prevention and other emerging payment opportunities.

The Vantiv brand will evolve over time across different parts of the company. Some distribution channels will change and carry the Vantiv name and logo while others will continue to be known either as “Fifth Third Processing Solutions, Powered by Vantiv,” or “NPC, a Vantiv company.”

Vantiv will continue to operate from the Greater Cincinnati area, with a new, 205,000 square foot headquarter office.

For more information go to:
http://www.ftpsllc.com/news/news-releases/fifth-third-processing-solutions-changes-name-to-vantiv