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| MasterCard enhances real-time offer capability |
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MasterCard acquired Truaxis Inc., enabling real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful offers, merchants gain efficiencies in driving sales, and financial institutions build greater loyalty with customers. "The offer and rewards industry is rapidly evolving as consumers have demonstrated their desire for customized offers and savings that truly matter to their individual lifestyles," says Tim Murphy, chief product officer, MasterCard. The Truaxis acquisition adds expertise, intellectual property, and a team of software engineers to MasterCard, he added, enabling the payments company to offer a solution that helps financial institutions "better connect with consumers while evolving the model from the traditional coupon or daily deals offers programs that are popular today." · A sophisticated offers creation and campaign management platform that supports multiple offer types-enabling merchants to target offers to pre-selected consumer profiles. · Advanced personalization capabilities to ensure consumers receive highly relevant offers. · Flexible platform architecture, enabling simpler and faster implementations for financial institutions. · Innovative consumer engagement features, including social expense benchmarking and recurring bill analysis to create a richer consumer experience. "Consumers have simply tuned out to irrelevant offers that reach them today through daily emails," says Truaxis Cofounder and CEO Schwark Satyavolu. [This article was posted on September 18, 2012, on the website of ABA Banking Journal, www.ababj.com.] Set as favorite Bookmark
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- More help for mortgage modifiers (May 14, 2009)
- 14 ways to add greenbacks (May 7, 2009)
- 7 industries that are up during recession
- Bank hits the road to make a point (April 30, 2009)
- Commercial deposits are key (April 30, 2009)
- Why you should be looking for trouble carefully (April 30, 2009)
- Who's ripping off your bank? (April 22, 2009)
- It wasn't ALL the banks
- Leverage strategies: Is now the right time? (April 23, 2009)
- Current economy promises new risks in commercial bankruptcy filings (April 14, 2009)
- SVB prefers outsourced investment reporting (April 15, 2009)
- You can fight proposed enforcement actions (April 8, 2009)
- Bankers to Washington: Are we lending or not? (April 3, 2009)
- The seven worst performing retail industries in 2008
- Four letters that need better explaining (April 9, 2009)
- Bair calls for end to too big to fail (April 3, 2009)
- 5% solution for securitization? (April 3, 2009)
- Everyone is a risk professional
- Liquidity challenge (March 24, 2009)
- Dealing with your CRE portfolio (March 23, 2009)
- What to expect in CRE exams
- How not to defend yourself when examiners attack
- D&O coverage tougher to get (March 20, 2009)
- The return of lender liability (March 13, 2009)
- Memo to CEOs: Who's going to fill your shoes? (March 13, 2009)
- Bankers sound off on FDIC's emergency assessment (March 6, 2009)
- Burning Billions (March 6, 2009)
- The Third Annual "Books Bankers Live By"
- Four misconceptions that hurt banks (February 27, 2009)
- Bank "podcasts" a message of strength (February 26, 2009)
- Fed Governor Duke urges banks to handle surge of unavoidable foreclosures (February 20, 2009)
- Watch out for cracks in your audit coverage (February 10, 2009)
- How will your bank get loans to Main Street in 2009? (January 16, 2009)
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