Affinion Group launched BankMyRewards, a comprehensive merchant-funded loyalty program through which Affinion's bank clients provide their customers with relevant and cash-back savings or points from Affinion's extensive network of thousands of retailers and gift card providers. 
 
In addition to receiving savings on everyday spending, bank customers are provided individualized promotional offers generated from Affinion's modeling and analytics and actual shopping behavior.
 
Says Tim Lukens, executive vice president of Product Development, "Through BankMyRewards, our partners can provide extensive merchant-funded cash back or points value to their customers, resulting in significant lifts in account acquisition, usage and retention."
 
More than $2 billion flows through Affinion's merchant network annually, and the network currently boasts thousands of national and local merchants. BankMyRewards is available immediately to Affinion partners.
 

[This article was posted on July 30, 2012, on the website of ABA Banking Journal, www.ababj.com.]          

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