Key findings from the Verve financial services survey include:

·  Consumers prefer to access mobile banking by native app (41%).

· The smart phone is the overwhelming platform of choice for mobile banking at (63%).

· Top three mobile banking services used: transfers (63%), bill pay (62%), alerts (40%).

· 73% of consumers want communications based on their financial profile.

· Location services most used, as it relates to mobile banking: ATM locator by current location (51%), branch locator (19%), ATM by zip code (19%), branches filtered by services (12%)

· 70% of consumers say expense and budget tracking are the most important mobile tools.

"The results validate what our financial service clients have speculated for a while now, that their customers have come to expect a near full service banking experience on their mobile devices," says Greg Hallinan, chief marketing officer of Verve. "There is a great opportunity for additional growth and competitive distinction for those financial service institutions who address this pent-up demand in the market, by providing increasingly sophisticated mobile account services."

[This article was posted on November 13, 2012, on the website of ABA Banking Journal, www.ababj.com.]             

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