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| MONEY PEOPLE WANT MOBILE Treasurers expect multichannel bank access |
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In a recent survey almost 80% of respondents feel it is important that their bank offer multichannel access, and over half say it would be a key decision factor when selecting a new bank relationship according to Treasury Strategies on behalf of Fundtech. It polled over 200 companies of various sizes across six continents and found overwhelming evidence that corporates entities are placing greater value than ever before on consistent multi-channel access to information and services from their banks. The rapid growth in business use of tablets and smartphones is changing the way companies of all sizes interact with their banks. The research found that companies will make a massive leap over the next 12-18 months from single-channel to multichannel use and that treasury professionals expect their banks to offer a consistent experience across all channels: · 43% of those surveyed are currently using more than one channel to access their treasury information and services. Over the next 12-18 months 60% expect to use multiple channels, an increase of nearly 50%. · Over the next 12-18 months the number of treasurers using only a single channel (presumably desktop) to access bank information and services will decline by more than 50%. · 78% say that accessing their treasury information and transaction services in a consistent way across all channels is either extremely or very important. · Less than 8% consider multi-channel access not important at all. "We are especially surprised with the number of corporates who indicate that the offering of a multichannel solution would be a factor in choosing a new banking partner. Banks would be well advised to develop and deploy a multi-channel solution in order to meet growing demand from corporates," says Mike Gallanis, Treasury Strategies' head of Corporate Consulting Practice. George Ravich, Fundtech chief marketing officer, says: "The research clearly indicate that treasury professionals are demanding consistent, standardized multichannel access to their banking information and services. Banks must act now to deliver this new generation of convenience and efficiency to their corporate clients or risk losing them to competitors." http://www.fundtech.com/news/179/Banks_Missing_Crucial_Opportunity_to_Offer_Multi-C/ [This article was posted on October 22, 2012, on the website of ABA Banking Journal, www.ababj.com.] Set as favorite Bookmark
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