Fiserv Inc. integrated its ACCEL/Exchange payments network with its Prepaid Solutions, enabling financial institutions to more quickly deliver prepaid products to their customers, and target new segments.

Prepaid cards are growing in popularity, especially general purpose reloadable cards, Fiserv says. As prepaid cards are particularly popular with younger consumers, as well as the unbanked and underbanked, financial institutions need quick-to-market solutions that offer differentiated payment alternatives to serve these segments. Fiserv has integrated two of its market-leading platforms—ACCEL/Exchange and Prepaid Solutions—to meet this need.

As a result of this integration, Fiserv clients will be able to quickly develop and implement a prepaid card program. Program cardholders will benefit from expanded reload capabilities, including in-branch at the financial institution that issued the card, in real-time at participating ACCEL/Exchange ATMs, and via Remote Deposit Capture.

Financial institutions may select from a variety of program features to craft solutions tailored to their business needs. Prepaid issuers will have access to the ACCEL/Exchange Scorecard, a tool used by thousands of financial institutions to track and optimize the performance of their program against benchmarked expectations.