|New app checks and redeems reward points|
Fiserv launched a mobile application for its UChoose Rewards debit and credit card rewards program, allowing users to check and redeem their reward points. Participants can also scan UPC codes on merchandise in a store to determine if the item is available through their rewards program and how many points are required to purchase it.
UChoose Rewards participants can download the mobile application from Google Play for use on Android devices or iTunes for use on iPhone or iPad devices.
"Card usage is extremely important in a rewards program. Adding innovative, engaging capabilities like mobile reward redemption helps increase loyalty to that card," says Holly Krest, senior vice president, Loyalty Solutions, Fiserv. "UChoose Rewards participants use their cards for 50% more transactions as compared to their nonparticipating peers."
Using the new in-store pick-up option as well, at Best Buy participants can complete the reward redemption and take the merchandise home that day. If the item is not available via reward redemption at that location, the application determines the closest location for pick-up and offers the option to pick it up or have it delivered.
In addition, Fiserv has launched a new UChoose Rewards participant website to make the overall experience of redeeming rewards more intuitive. Aside from a more contemporary design, the updated website provides cardholders with enhanced search functionality to make redeeming points easier.
UChoose Rewards allows financial institutions to select from merchant-funded, issuer-funded or a blended rewards program. UChoose Rewards supports both consumer and small business market segments. Designed to incent cardholder usage, it provides benefits for both debit and credit programs.
[This article was posted on August 6, 2012, on the website of ABA Banking Journal, www.ababj.com.]
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