Malauzai Software Inc. launched a mobile banking platform built entirely on “Cool SmartApps” and designed specifically for community financial institutions.

Founded by industry veterans, Tom Shen, CEO, and Robb Gaynor, chief product officer, Malauzai Software helps community financial institutions develop and deploy applications that are highly customer- and member-segmented, using proprietary technology and analytics.

“Tom and I see a great opportunity for community financial institutions and the mobile channel,” said Gaynor. “Mobile applications should be focused on the end-user’s experience, adding value, not just simply adding convenience. Consumers rely heavily on apps to manage their lives.”

Gaynor says that the firm saw a need for a solution that provides a richer end-user experience—beyond simply checking a balance or locating the closest ATM.

Malauzai’s platform is based on three critical tenets designed to enhance the end user’s experience, while driving profitability within the mobile channel. The components are social banking, application management system, and mobile marketing:

• Social Banking—The intersection of mobile banking and social media, this creates a unique experience that combines mobile banking, social media, and “Rewards Gamification,” enabling banks to increase referrals, build usage, and cross-sell new products and services.

 

 

• Application Management System—Malauzai’s mobile banking SmartApps create a better end-user experience with greater customer satisfaction. They enable banks to easily manage multiple SmartApp programs. The Malauzai AMSsolution represents a new software industry vertical focused on the real-time publishing and management of SmartApps across technology platforms, providing the capability to give end users completely customizable, segment-specific SmartApps.

 

 

• Mobile Marketing—The SmartApp Marketing and Messaging Engine provides a framework that enables banks or credit unions to cross-sell and up-sell directly within the Social Banking experience. The engine enables the creation of highly segmented and targeted marketing messages within the SmartApp. Through analytics, banks are able to measure marketing messages, maximizing marketing ROI and driving revenue.