McGraw-Hill Financial Communications launched Networking OnDemand to help financial institutions implement a social media strategy from the top-down.

The tool allows financial firms to control branding, message, and content. It comes with MHFC's FINRA-reviewed article library, market news, and trends; and it allows firms to upload their own content. The company says Networking OnDemand will make social media more accessible on a larger scale by increasing advisor visibility, promoting brand awareness, and creating a new way to communicate with clients.

Advisors can choose from a selection of prewritten posts to share timely messages with followers on Twitter, connections on LinkedIn, and fans on Facebook. Designed with an easy-to-integrate compliance flow that ensures content comes from a trusted source, financial institutions can feel confident in permitting advisors to venture into social media, the company says.

"Social media can be a powerful way to strengthen relationships with clients," says Larry McQuaid, vice-president and general manager of McGraw-Hill Financial Communications. "Financial institutions have found it difficult to break into this communications space because of content regulations. Networking OnDemand eliminates the guesswork of finding what to say and how to say it, balancing effectiveness with compliancy."

Advisors can connect to clients with personalized features like adding a photo, contact information, and company logo. The tool also provides firms with a way to manage branding, add disclaimers, and approve articles prior to making them available to advisors.

http://www.prnewswire.com/news-releases/networking-ondemand-helps-financial-institutions-implement-a-social-media-policy-129649243.html