|Product enhancements boost statement marketing effectiveness|
Harland Clarke Corp. expanded its Statement Solutions offerings with new transpromotional marketing and operational capabilities which, when combined with the company’s proprietary analytics, will help turn “ordinary” account statements into targeted marketing communications with effective one-to-one messaging.
Account holders routinely receive account statements that detail transaction history, often opening them and spending time reviewing their contents. Harland Clarke’s Statement Solutions provide a key touchpoint with account holders, enabling financial institutions to include customized messaging that is relevant and meaningful to each account holder. Through such in-statement communications, banks can achieve a higher marketing return on investment when compared with other marketing channels, extend customer relationship management strategies, and increase product and service cross-sell opportunities.
“Our financial institution clients are looking for ways to maximize value across their businesses, and one way to do that is through secure transactional account statements,” says Harland Clarke President and COO Dan Singleton. “We have made significant investments in transactional print processes and state-of-the-art equipment to increase production capacity, enhance operational efficiencies, and support advances in messaging and mail management.”
Harland Clarke’s Statement Solutions processes run within the same secure data and physical environment as the other negotiable documents it produces. Harland Clarke is compliant with Gramm-Leach-Bliley and Sarbanes-Oxley privacy regulations, and the company’s Marketing Services functions at its Baltimore production facility have received Payment Card Industry Data Security Standard certification.
[This article was posted on February 28, 2012, on the website of ABA Banking Journal, www.ababj.com.]
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