Customer service at one bank branch location directly affects the opinion of the entire financial institution for more than 76% of bank customers, according to a new poll released today by 3VR, a video intelligence company.

3VR specializes in face and other forms of recognition through video means. It can correlate the names of specific individuals based on the pictures taken through video surveillance cameras.

Name recognition by bank tellers is an easy way for banks to bolster their relationships with customers, the company said. According to the poll conducted by Zogby463, 69% of respondents said their customer loyalty is positively affected by tellers recognizing them by name when they walked into a bank. In addition, consumers support the use of advanced technologies to deliver better customer service as 78% of those surveyed said that they are comfortable with financial institutions using cameras in their branches to better serve their customers.

“Our polling highlights how customer service drives customer loyalty. Increasingly, video intelligence technologies are allowing financial institutions to creatively leverage their existing video surveillance investments beyond just security,” said Al Shipp, CEO of 3VR. “The ability for banks to use video to recognize customers by name, reward the most valuable customers, meet suspicious activity report compliance requirements and curb fraud, is quickly up-leveling the role of video in the IT ecosystem from a cost center to a revenue generator.”

The polling firm Zogby-463 polled 2,153 adults in August. The poll has a margin of error of +/- 2.2 percent.


http://www.3vr.com/news/bank-customers-say-being-recognized-branch-employees-improves-customer-loyalty-0