Attensity now offers a real-time, in-depth Facebook analytics capability to its customer experience management solution.

The new “Facebook Analytics Module” is available with the latest release of Attensity Analyze 6.0, the next generation in voice of the customer analytics and engagement applications. This module enables business users to quickly and easily analyze Facebook comments, posts, and surveys to extract deep business insights.

“With over 750 million Facebook users worldwide, Facebook is the largest and most visited social network in the world, and more companies are using it as a platform to communicate and engage with their customers,” says Catherine van Zuylen, vice president of global product management at Attensity. “With the new Facebook Analytics Module, organizations use Attensity’s powerful multilingual semantic text mining capabilities to better understand customer needs and wants, drive competitive insights, improve brand engagement, and more.”

The Facebook Analytics Module expands on Attensity’s ability to monitor and analyze over 75 million online and social media sources, including real-time access to Twitter’s Firehose or complete data stream. Users can enter a specific Facebook corporate profile and then automatically receive—in real-time—posts, comments, and survey responses from that page, or comments otherwise publicly available. The “likes” in posts, comments, and surveys on Facebook can also be leveraged and understood as votes for richer understanding.