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Acquisition adds real-time, mobile customer engagement E-mail


FICO   will acquire Adeptra Ltd . and combine Adeptra's technology with FICO's decision-management applications. Businesses will be able to move from defining, changing, and testing decisions to executing and resolving customer interactions, while improving customer outcomes-in real time.

"For many of our clients, fraud protection and even debt collection have become important drivers of customer satisfaction and loyalty," says Will Lansing, FICO CEO. "By integrating Adeptra's leading customer-engagement and risk-intervention platform with FICO decision-management applications, we're enabling our clients to interact with their customers in ways that strengthen customer loyalty while minimizing business risks. That way, our clients can grow in lock-step with the evolving mobile economy."

FICO will acquire Adeptra for an all-cash purchase price of $115 million, subject to "typical post-closing adjustments." The deal is expected to close next month. Adeptra is currently owned by a consortium of investors led by ABS Ventures.

FICO has had a successful relationship with Adeptra since 2002, and has been an Adeptra reseller since 2007.
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