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| Partnership enables "micro-localization" of marketing messages |
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Newground and RBM Technologies offer a dynamic merchandising platform to help financial institutions localize in-store marketing and messaging
St. Louis, MO, 12.2.09
NewGround, a leading international design and implementation firm, today partnered with RBM Technologies, a leader in complete in-store visual merchandising management solutions for retailers. NewGround provides merchandising and digital signage solutions to financial institutions and by partnering with RBM Technologies, can offer a complete visual merchandising solution to help customers execute localized promotions at each of their branches.
Micro-localization of product and service messaging is critical to financial institutions. Home loans, for example, might be top-of-mind in one neighborhood while retirement planning is the focus of another community. Relevant marketing messages need to be mapped to local demographic characteristics to guarantee that the right message gets to the right customer at the right time. By partnering with NewGround and RBM Technologies, financial institutions can reduce costs and boost revenue by optimizing their marketing and promotions for each of their unique retail locations. Campaigns are targeted and seamlessly executed with a dynamic, centralized and efficient merchandising platform. “Through this partnership, we can present a more complete merchandising solution to our financial clients and prospects,” said Jim Kueneke, executive vice president of retail at NewGround. “Now, when we create retail programs with multiple elements, our clients have a central communications system to roll these packages out to each of their store locations in an efficient manner.” “It’s imperative that financial institutions efficiently plan and communicate directives for new merchandising campaigns to all retail locations from corporate headquarters by accessing one centralized system,” said Dan Wittner, chief customer officer at RBM Technologies. “Having more control over the on-site customer experience results in more effective marketing programs.” About RBM Technologies RBM Technologies is the leader in complete in-store visual merchandising management solutions for retailers. The company’s unique Web-based system cuts the cost of marketing presentations and drives revenue with market specific campaign planning and improved store level execution. Founded in 2000, RBM has helped some of the world’s largest brands including AT&T, Verizon, Harris and Bell Canada, transform the way they manage in-store merchandising and marketing. Headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who are redefining the concept of visual merchandising management though a unique set of solutions and services. For more information about RBM Technologies, visit www.rbmtechnologies.com, call (800) 532-2468 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it About NewGround NewGround is a leading international design and implementation firm. For nearly a century, NewGround has been a premier provider of growth solutions, helping organizations advance by focusing on the design and delivery of customer and employee experiences. NewGround provides strategic solutions through the integration of their core offerings, which include: Brand, Consult, Design, Build, Retail and Culture. The company’s headquarters are in St. Louis, MO, and corporate office in Chicago, IL; with principal offices in San Francisco, CA; Atlanta, GA; Portsmouth, NH and Toronto, Canada. To learn more about NewGround, call 888.613.0001, or visit www.newground.com. |
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