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Online rewards for bank customers E-mail


Online Resources Corp. joined forces with Truaxis to help financial institutions deliver personalized rewards, loyalty incentives, and other services to customers.

Truaxis will provide ORCC's bank and credit-union clients-including their 3.5 million-plus end-users-with a loyalty-rewards platform, StatementRewards. End-users can access money-saving rewards via personalized offers for their favorite local and national merchants, while banking digitally.

"StatementRewards gives financial institutions a way to differentiate themselves in the market while continuing to deliver great value and service to their customers," says Schwark Satyavolu, CEO and co-founder of Truaxis. "Our personalized services deliver a cost-effective rewards-program alternative that allows institutions to decrease customer churn, attract new banking customers, and increase earnings potential-all while helping customers save thousands of dollars each year."

In addition, the StatementRewards FI Dashboard allows financial institutions to access detailed reports that show customer engagement; control the merchants, types of rewards, and number of offers that their customers see; and recruit merchants for exclusive promotions.
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