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| Reworked website pays off for Timberwood Bank |
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"After paying almost double the website cost to repair a roof
at one of our branches—that sees one-third of the traffic as the web—it was clear that the new site would be a sound investment"
Cedar Falls, IOWA, 12.8.2009
Timberwood Bank’s Web site, complemented by other services including remote deposit capture and online banking, gives customers access to most of the services that are available to them in-branch. The full range of services, combined with its professional online presence, draws in new customers outside the bank’s physical geographic reach: those who have never been into a Timberwood Bank brick and mortar branch. The bank experienced a full return on investment for its Web development within four months. “According to statistics, eighty percent of customers will bank with your financial institution because of convenience,” said Greg Zingler, marketing director of Timberwood Bank. “Thanks to our T8 site, customers can tell that we are a reliable and progressive institution. The site’s functionality helps us to attract and maintain the profitable customers that build our business.” Timberwood Bank manages its Web site with FREEDOM8, T8’s content management system. It enables the bank to update its content by any authorized user, from any location at any time, while enforcing FFIEC guidelines and FDIC functional compliance. Now, Timberwood Bank can easily refresh the site and interchange graphics to focus on timely events and features while improving the dynamics of its Web presence. “Timberwood Bank is an excellent example of how institutions can significantly broaden their reach – and profits – with an improved Web presence,” explained Wade Arnold, CEO of T8 Webware. “The bank’s complete, constantly connected Web experience drives new business by providing timely, accurate and relevant information. The bank realized the value of its site and, as a result, is deriving the maximum results from the Web channel.” Timberwood Bank’s executive team interviewed several Web designers to rework its Web site, but found themselves educating the vendors about banking. The team initially reached out to T8 because it had designed another institution’s site that made a strong impression on them. Timberwood Bank realized that not only did T8 have solid knowledge about the industry, but also knew how to address and eliminate everyday compliance concerns they face with the Web. Zingler continued, “At first, our bank had mixed feelings about moving forward with a new Web site because of the investment in both time and money. But after paying almost double the Web site cost to repair a roof at one of our branches – that sees one-third of the traffic as the Web – it was clear that the new site would be a sound investment. T8 committed to a fair price quote, communicated clearly with us and delivered very noticeably the best product.” About T8 Webware T8 Webware is a strategic Web development, management and hosting firm that caters specifically to financial institutions. The company provides progressive, non-template driven Web sites to more than 150 banks and credit unions, all of which are mobile-enabled. T8 Webware’s philosophy is to help financial institutions leverage their most powerful marketing tool, their Web site, to drive new business and build an online marketing presence. Most customers experience an ROI within months because of cross sales, while Web traffic is also dramatically improved. The company’s content management system, FREEDOM8, enables financial institutions to provide updates to their Web sites by any authorized user, from any location at any time, while enforcing FFIEC guidelines and FDIC functional compliance. The user interface reflects a word processor format, making the system easy for anyone to use. For more information, visit www.T8Webware.com, or call 877.884.3327. |
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